Bottle crates have long moved beyond being pure transport containers in the brewery and beverage industries. Instead of simple pragmatism, the feel and design have become more and more important. The beverage crate is a brand ambassador and vehicle for product presentation at the Point of Sale. Demographic change, larger diversity of types, and a wish for sustainability influence development of innovative solutions for new packages as well.
In the early 20th century, beer went on its way from cask to bottle. Portioning the brewery product was to simplify sales logistics but required a new secondary package. The bottle crate has gone through an impressive development over the course of its history – from the quickly assembled wood crate to a piece of art in detailed design.
The victory of plastic packages
Made of wood or metal in its early days, the main task of the bottle crate was that of direct transport from A to B. It was a long way from there to the refined concepts to better stackability or ergonomic handling. This was to change when the first polyethylene bottle crate was put on the market in 1959. The simple beer crate for 20 Euro bottles may not have won any design prizes, but it was more robust and lighter in weight than any wooden crates. Until the 1980s, the image of plastic crates on the market was very homogeneous. In addition to the standardised Euro crate for beer, there was the GdB (Genossenschaft Deutscher Brunnen) crate for mineral watRead more